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Nautor’s Swan 2019 - Strategy in action

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Nautor’s Swan 2019 - Strategy in action_2
Nautor’s Swan 2019 - Strategy in action

The journey started three years ago with the definition of new strategic guidelines, three distinct Business lines, product range renewal and operations reorganisation which all delivered concrete results in 2018 and now forms the base for success in the years to come.

Important market growth thanks to the product lines renewal

Turnover growth of 26% in 2018 and over 50% forecast in 2019

Active order portfolio over 110 Mln Euro

6 new models under construction: Swan 48 (announced at Boot 2019), Swan 65 (worldwide première at Boot 2019), Swan 98, Swan 120, ClubSwan 36 and ClubSwan 125

11 yachts delivered in 2018 and 20+ forecast in 2019

Technological breakthrough lead by the manufacturing facility renewal and the ClubSwan projects

In Q1 2019 the unification of 3 manufacturing plants re-locating in the new Boatbuilding Technology Centre will be finalized with a total investment in excess of 10 Mln Euro

The new high-tech spray booth and oven already commissioned and in use

A state of the art composite clean room is fully operative allowing the internally developed latest pre-preg technology

Technological partnerships on composites with SRG and electrical propulsion by Torqeedo/BMW for the ClubSwan 36

To complete our customer experience the Med Service project is now a realty

Thanks to the new partnership with EMV, Nautor's Swan has re-launched the Palma Customer Care base and added Badalona to our refit yards

The network among all directly controlled service centres and the authorized service centres will be strongly developed in 2019

The Customer Care competence centre of Pietarsaari will be further improved to maximize our efficiency

Further development of the Racing program in order to maximize the ClubSwan experience

Thanks to a dedicated race officer, Ariane Mainemare, an improvement in the quality of Nautor's "on-water race management"

Introduced fleet performance analysis with drone and tracking for Swan One Design events

New winter series in Scarlino to optimize the Swan One Design training

Specific Customer Care and Refit program defined for the Swan One Design Classes during winter and the 2019 racing season

Swan One Design circuit, including:

2019 The Nations Trophy Med league

2019 The Nations Trophy Event in Palma de Mallorca

Swan America Regatta – Newport (USA)

Swan European Regatta – Cowes (UK)

PRODUCT LINE RENEWAL

With a strong progression in sales and six brand new models in construction (ClubSwan 36, ClubSwan 125, Swan 48, Swan 65, Swan 98, Swan 120), Nautor's Swan is confirming its leadership in a wide range, from 10 m to 40 m. Three distinct divisions, Swan Yachts, ClubSwan Yachts and the Maxi Swan Division enable Nautor to respond to all market needs. The current range also includes the best-selling racing One Design ClubSwan 50, the new Swan 78, the Swan 60 and the blue-water Swan 54 which, with 16 units sold over three years in Europe, US, Asia and Australia, has proved to have genuine world-wide appeal.

TECHNOLOGICAl BREAKTHROUGH

With the unification of 3 manufacturing plants and re-location to the Boatbuilding Technology Centre of Pietarsaari Nautor's Swan will benefit from a greater control of the manufacturing process, product quality and build efficiencies.

A new logistics centre will deploy all materials to the different departments of lamination, assembly, painting, … the engineering department will be side by side to the manufacturing departments … the joinery linked just in time to the assembly. All this will maximize the interaction among naval architect, engineers, and boat builders!

The recently inaugurated Spray Booth and oven measure 40m x 12m x 8m, provides air circulation up to 448k m3/h and digital humidity control.

The composite shop and clean room with its vacuum tables is a state of the art facility for pre-preg lamination.

SERVICE

Important improvements have also been implemented in Nautor's Swan Customer Care and Refit, both key assets for the company. Strategic management is provided by the Customer Care Manager Anders Byggmästar, based at the Yard in Finland. Newest addition in the Nautor's Swan direct point of assistance is the Badalona Facility. Badalona, together with the offices in Palma de Mallorca, Scarlino, Villefranche and, of course, the headquarters in Pietarsaari, Finland, guarantees a perfect solution for all customer requirements including superyachts refits. Nautor's Swan Customer Care and Refit division offers the complete service package from annual maintenance works to certified repair, the supply of spare parts, right up to a full refit of the yacht

The worldwide coverage is managed also through 7 Authorized Service Yards in USA, 4 in North Europe, 2 additional in the Med and 2 based in Asia/Pacific.

Skilled teams have been prepared for each type of assistance and they are all coordinated by the Customer Care department based in Finland.

Knowledge, original spare parts, access to original drawings, personalized services are just a few examples of the Customer Care and Refit services available in Nautor's Swan.

RACING PROGRAM

Nautor's Swan has planned a thrilling racing season over the next years. The Swan One Design program has been reinforced and the bi-annual Nations Trophy Event, Palma de Mallorca 8-12 October 2019, will be preceded by the annual Nations Trophy Leagues in the Med and Northern Europe. The Swan One Design fleet now includes the new ClubSwan 36, ClubSwan 50, ClubSwan 42 and Swan 45 Classes.

The Racing experience will be maximized thanks to the new winter training sessions and the performance analysis project.

The renowned social excellence of the Clubswan events has been matched by Nautor's investment in on-the-water race management.

In Northern Europe, the SWAN EUROPEAN REGATTA 2019 has now been confirmed and the event will take place in the iconic setting of Cowes - Isle of Wight, from July 7th to 12th, under the organization of the prestigious Royal Yacht Squadron.

In America, after some years of absence we will return with a new SWAN AMERICAN REGATTA. It will be held in Newport (RI) on June 13-16 2019, with the professional and inimitable support of the NYYC.

Information from Nautor's Swan

Related Tags:
#Nautors Swan
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